4-Star hotel

Aura Hotel Times Square

120 W 44th St, New York, New York, 10036, New YorkSee map

Good

510 reviews

8.6/10

Stay highlights

Epicenter of Times Square

Nestled in the vibrant heart of Times Square, Aura Hotel offers guests unparalleled access to iconic attractions, Broadway shows, and world-class dining just steps away.

Unforgettable Guest Experiences

Immerse yourself in luxury with personalized service, curated city tours, and exclusive access to local events, ensuring every stay is memorable.

Stylish Rooftop Oasis

Relax at our stunning rooftop bar, featuring breathtaking skyline views, artisanal cocktails, and a chic atmosphere perfect for unwinding after a day in the city.

Popular amenities

Free WiFi

24-hour front desk

Luggage storage

Express check-in/check-out

Concierge service

Express check-out

Elevator

Breakfast available (surcharge)

Multilingual staff

Porter/bellhop

Express check-out

Smoke-free property

Assistive listening devices available

Braille or raised signage

Self parking (surcharge)

24-hour fitness facilities

Water dispenser

Eco-friendly toiletries

Choose your room

Jul 30th – 31st 2026

1 Room, 2 Travellers

8.6

510 reviews

karenhV6122UT

Solo Travel · October 2025

10/10

This hotel is located between two restaurants Gatsby's Landing and the Long Room. Hotel is located on 44th street and is just a short walk to Times Square and Broadway. Across the street are the Huds...This hotel is located between two restaurants Gatsby's Landing and the Long Room. Hotel is located on 44th street and is just a short walk to Times Square and Broadway. Across the street are the Hudson Theater and the Belasco Theater. I stayed in a Deluxe Queen Room on the 15th floor. The room was spacious and I was impressed that the bathroom had a frosted window. Hotel has three elevators, but they are small and one elevator door doesn't open all the way. Pro: great location, has a room safe, hair dryer, coffee maker, Moulton and Brown shower and bath gel, shampoo and conditioner dispensers mounted on the bath tub wall; rain head shower (low pressure). The shower handle was already pre-set to the correct water temperature so no need to adjust for water temp. I had an amazing housekeeper by the name of Amy. She would ask me each morning on my way out if it was ok for her to clean my room. She and I got to know each other and had great conversations. Con: upon check-in you are asked for a credit card for a 75.00 security deposit that upon check-out is refunded. No toilet paper dispenser on the wall. Limited space in bathroom to place your toiletries. TV remote was finicky and hotel uses Direct TV. Tip: Walk across the street to the Millennium Hotel and go through the lobby and it will put you out on 45th Street.Show More

amadeoq

Friends Getaway · November 2025

2/10

Our experience at this hotel was absolutely terrible. A bag with brand-new clothes we had purchased was stolen, and instead of helping us, the hotel staff completely looked the other way. We spent the...Our experience at this hotel was absolutely terrible. A bag with brand-new clothes we had purchased was stolen, and instead of helping us, the hotel staff completely looked the other way. We spent the entire morning asking for answers, hoping someone would take responsibility or at least give us clear information. However, we received nothing but vague excuses, zero solutions, and no real concern from anyone. The lack of professionalism and empathy was shocking. Not only did we lose our belongings, but we also wasted valuable hours of our trip waiting for a response that never came. When you stay at a hotel, you expect a minimum level of security, assistance, and respect. We found none of that here. We left with a deep feeling of frustration and helplessness, something we will not forget. I do not recommend this hotel under any circumstances. There are plenty of places in New York where guests are treated with respect and professionalism — unfortunately, this is not one of them.Show More

Pioneer33755580120

Couples · November 2025

8/10

Arrived at hotel and a very easy check in process. We were late and handed the key and a room on the 10th floor. We went to this room at it was somewhat musty and damp. There was scuffs on the wall an...Arrived at hotel and a very easy check in process. We were late and handed the key and a room on the 10th floor. We went to this room at it was somewhat musty and damp. There was scuffs on the wall and residue in the toilet. It became apparent that the room had not been cleaned properly. I requested to be moved to another room which was much better clean and fresh. This was a comfortable room for our stay with toiletries. The hotel itself was ok, the lifts were poor, small and creaky. The staff were friendly at reception and helpful with any questions asked. Small amenities not present such as hotel slippers and a robe. However, for a hotel in the city that’s near to what you need it was ok. I can’t say I would rush back, we stayed at another hotel for the final night which was more modern and pleasant however overall it was ok. If you want somewhere to get your head down and have a shower with not much else to offer then this would be good for you.Show More

Explorer61825252960

Business · October 2025

6/10

The location of the hotel is amazing as it’s in the middle of Times Square just 1/2 a block away. As for the hotel, there are 3 extremely small elevators about the size of a closet. If more than 2 pe...The location of the hotel is amazing as it’s in the middle of Times Square just 1/2 a block away. As for the hotel, there are 3 extremely small elevators about the size of a closet. If more than 2 people with luggage go in, it’s a very tight fit. The particular room I had was on the 6th floor and the window faced a brick wall on all sides. In the middle of the day it would feel like the middle of the night. The shower was awful. Once a lever was turned to start a shower you had to figure out that a smaller knob in the middle adjusted the temperature. When the water was hot, it turned freezing cold in a matter of seconds, so you are constantly turning this knob to get a decent shower! The bed was clean and comfortable. For the most part the hotel was ‘’OK”, however I don’t think I would stay there again as there are many other hotels of similar price in the area.Show More

Amenities

General

Smoke-free property

Water dispenser

Front Desk Services

Express check-out

24-hour front desk

Luggage storage

Express check-in/check-out

Concierge service

Multilingual staff

Porter/bellhop

Express check-out

Accessibility

Elevator

Assistive listening devices available

Braille or raised signage

Wheelchair-accessible fitness center

Well-lit path to entrance

Stair-free path to entrance

Internet

Free WiFi

Transport & Parking

Self parking (surcharge)

Secured parking

Pet-Friendly

Food and water bowls

hygiene

Bulk dispenser for toiletries

Fitness & Gym

24-hour fitness facilities

Restaurant & Bars

Breakfast available (surcharge)

Additional Amenities

Eco-friendly toiletries

Recycling

At least 80% of all lighting comes from LEDs

Water-efficient showers only

Thin carpet in public areas

FAQs

Check-in starts at 04:00 PM, while you're expected to check out by 11:00 AM.

Aura Hotel Times Square's cancellation policy depends on the room type and the dates it’s booked around. Make sure to select your preferred cancellation policy when selecting your rooms.

No. This hotel does not provide breakfast with its rooms.

Yes. This hotel provides free wifi connectivity along with your rooms.

Need more than 8 rooms?

Property description

Discover the vibrant heart of New York City at Aura Hotel Times Square, where luxury meets convenience just steps from Times Square.
Recreational Opportunities: Elevate your stay with access to our 24-hour fitness center, providing you with the perfect place to recharge while you’re away from home.
Dining Excellence: Savor mouthwatering American cuisine at Gatby's Landing, one of our two exquisite restaurants, and indulge in our delicious cooked-to-order breakfast each morning.
Comfort and Connectivity: Each of our 234 well-appointed guestrooms features modern amenities including complimentary Wi-Fi, designer toiletries, and LCD televisions to ensure a comfortable and connected stay.
Experience the excitement of the city at your doorstep. Don’t miss out—book your stay at Aura Hotel Times Square today!

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Fine print

Only registered guests are allowed in the guestrooms.

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Show more

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Try Pilot

8.6

510 reviews

karenhV6122UT

Solo Travel · October 2025

10/10

amadeoq

Friends Getaway · November 2025

2/10

Pioneer33755580120

Couples · November 2025

8/10

Explorer61825252960

Business · October 2025

Aura Hotel Times Square

Good

510 reviews

Jul 30th – 31st 2026

1 Room, 2 Travellers

510 reviews

karenhV6122UT

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amadeoq

2/10

Pioneer33755580120

8/10

Explorer61825252960

6/10

Amenities

FAQs

Property description

Show more

Fine print

Only registered guests are allowed in the guestrooms. This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Show more

510 reviews

karenhV6122UT

10.css-xp6yv9{margin:0;font-size:14px;font-weight:400;line-height:140%;font-family:Futura;color:#453C37;font-size:10px;font-weight:350;color:#7C7068;margin-left:4px;}/10

amadeoq

2/10

Pioneer33755580120

8/10

Explorer61825252960

6/10

Amenities

FAQs

Fine print

Only registered guests are allowed in the guestrooms. This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Show more

10/10

Only registered guests are allowed in the guestrooms.

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

10/10

Only registered guests are allowed in the guestrooms.

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).