Shin-Okubo Korea Town
4.2
(424)Shin-Okubo Korea Town is a lively district just steps from Shin-Ōkubo Station, offering a vibrant atmosphere with Korean street food, K-pop merchandise, and beauty shops. It's a lived-in, layered area that feels like a trip to Korea without leaving Japan. You'll find everything from spicy tteokbokki and cheese dakgalbi to Korean skincare and idol merch.
Address
1-chōme-4-15 Hyakuninchō, Shinjuku City, Tokyo 169-0073, Japan
Opening Hours
OPEN 24 HOURS (Thu)
Worth it?
Worth it if you want an energetic, unpolished experience with plenty of Korean food and shopping
Skip if you're expecting a curated, quiet district or if you prefer less crowded streets
Location
1-chōme-4-15 Hyakuninchō, Shinjuku City, Tokyo 169-0073, Japan
Nearby places
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Highlights
The area is packed with Korean cosmetic shops, K-Pop merchandise, and grocery stores, creating a vibrant atmosphere.
You can find a wide variety of authentic Korean dishes, including popular options like samgyeopsal, cheese dakgalbi, and tteokbokki, along with trendy sweets and cafes.
Nearby eats
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Who it's for
This spot is perfect for K-beauty, K-drama, and K-pop fans, as well as anyone looking for authentic Korean food and a lively, energetic atmosphere. It's also good for families.
Know before you go
Weekends get very packed, so weekday afternoons are ideal for a more relaxed visit.
Be aware of touts on the street, especially in the nearby Kabukichō red light district, who may try to lure you to overpriced bars.
Nearby stays
Reviews
4.2
Very good
5 ReviewsReviewers generally enjoy the lively atmosphere and the abundance of Korean food and merchandise, noting that it feels like a mini-trip to Korea. However, some found it a bit overpriced and less diverse in shops than expected, with a few mentioning the streets could be cleaner.
